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A Wall Street Journal analysis released today shows that executive compensation at top companies was down almost 1% in 2009. That’s after a 3.4% drop for CEO pay in 2008 as the recession took its toll and political outcry made big bonuses unpopular.

It’s natural to see companies cutting back in leaner times — even a bit refreshing to see that those on the top of the heap are sharing the pain of the little guys who have had salary freezes or furlough days. But what does it say about a company when it slashes CEO pay by over 90% — even as share prices have doubled in the last year?

That’s exactly what happened at Dish Network (DISH), where founder and CEO Charles Ergen suffered the harshest drop in pay across the entire WSJ survey — a drop of 92.5% to $623,100 a year in total compensation.

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While that figure is still 20 times the average salary of an adult American, it’s at the extreme bottom of the pay scale for the high-stress job of running a publicly traded company with a $9 billion market size and almost $13 billion in annual revenue. And it’s not like Ergen has been asleep at the wheel — DISH stock is up about 125% since the March 9, 2009, lows and in its latest quarter topped Wall Street earnings per share estimates by 25%.

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So why would DISH pay its CEO so little? Well, perhaps it’s because as the founder of Dish Network that Ergen has more of an interest in the success of the company than padding his own bank account. Cable providers like Comcast (CMCSA) and Time Warner (TWX) are virtual monopolies, and satellite rival DirecTV (DTV) boasts 30% more customers – 18 million by the latest estimate to 14 million at DISH. Putting the company’s money to work toppling these rivals may be more important to Ergen than anything else.

Another idea would be that the CEO is simply playing a public relations game akin to Citigroup (C) CEO Vikram Pandit took a salary of $1 without any bonuses after a massive government bailout, or when General Motors CEO Rick Wagoner made a similar $1 pay pledge. While 600 large isn’t peanuts, it’s certainly not the $52 million pulled in by Occidental Petroleum (OXY) CEO Ray R. Irani.

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The final theory — and one that’s more disturbing for DISH shareholders — is that the company either doesn’t have the cash or doesn’t have the inclination to pay its leadership top dollar. That could signal trouble down the road if its true, because Dish Network is going to need to woo the best and brightest executives to fend off cable rivals and satellite leader DTV. Settling for second-tier talent is no way to become the best in the business.

Pay is all relative. Obviously a cashier should make less than a CEO because of the difference in experience, education and skills for the job. And in the world of CEO pay where top execs routinely pull in seven and eight figures, $623,100 seems like chump change.

Check out the latest satellite promo

Time is running out. Only 12 days left to take advantage of our great new promotion!

New HD Promo

DISH Network Presents Turbo HD
The Only 100% HD Programming Packages on the Market

New TurboHD Programming Packages
DISH Network launches 3 new packages of 100% HD, MPEG-4 content, starting at just $24.99/mo. They are called TurboHD Bronze, TurboHD Silver and TurboHD Gold.
• TurboHD Bronze – 25 HD channels, $24.99/mo w/o locals
• TurboHD Silver – 33 HD channels, $32.99/mo w/o locals
• TurboHD Gold – 40 HD channels, $39.99/mo w/o locals

( Locals are available for an additional $5.00/mo )

Three new levels of DishDVR Advantage for TurboHD packages!
For customers who want all-HD programming and a DVR, DISH Network has three new DishDVR Advantage options! All TurboHD DishDVR Advantage packages include an applicable core HD package, local channels, and first DISH Network DVR Service Fee.
• TurboHD Bronze DishDVR Advantage – $34.99/mo.
• TurboHD Silver DishDVR Advantage – $39.99/mo.
• TurboHD Gold DishDVR Advantage – $49.99/mo.

New Dish Network Promotions Effective August 1st, 2008

All of the promotions begin on August 1, 2008 and run through January 31, 2009, giving you lots of time to sell, sell, sell.

$50 credit on first bill
Any new DHA-24 customer with qualified programming (AT100 or higher, DishLATINO or higher, TurboHD Bronze or higher, or International as qualified) is eligible to receive a $50 credit on their first bill. Customers with DishFamily do not qualify for the $50 credit on their first bill.

Cinemax for a Penny for a Year
The Cinemax for a Penny for a Year promotion will continue, anyone can sign up for this as long as they choose to participate in Credit Card Autopay/EFT and paperless billing.

HBO/Starz free for first three months
DISH Network is now offering all eight channels of HBO and eight channels of Starz free for the first three months. Your customer will also receive the HD channels within these premium movie packages if they activate with an HD Receiver. This promotion requires DHA-24 qualified programming of AT100 or above, DishLATINO or above, TurboHD Bronze or above or International as qualified.

PlatinumHD free for first three months
DISH Network new HD customers will have the opportunity to see the value of our PlatinumHD package for free. Customers will receive a credit of $10 for the PlatinumHD package for their first three months of DISH Network service. This requires DHA-24 and an eligible AT package plus BronzeHD, SilverHD, GoldHD or DishLATINO Max with DishLATINO Max HD Essential. This promotion is not available for customers subscribing to any of our TurboHD Packages.

There is a video here on it:  http://www.youtube.com/watch?v=GJbCWJNQUYI

Texas, Fla., Mich. Launches Push Satellite Provider’s HD Presence To 39 Local Markets

By Linda Moss — Multichannel News, 3/27/2008 11:10:00 AM

Dish Network will begin offering local stations in high-definition in four new markets: Austin, Texas; Flint, Mich.; and Orlando and West Palm Beach, Fla., officials said Thursday.

With these additions, Dish Network now offers HDTV locals in 39 markets, reaching more than 54% of U.S. TV households with local HD channels.

“We announced earlier this year that we would reach our goal of 100 local HD markets and 100 national HD channels by the end of 2008, and over the next two months we will continue toward this goal by increasing our local HD offerings by more than 60 percent,” Eric Sahl, Dish’s senior vice president of programming, said in a statement. “We understand that our customers watch some of their favorite TV programming through their local networks and by adding these markets we are again demonstrating our continued commitment to enhance how our customers watch TV.”